As a seasoned business consultant specializing in digital marketing, I’ve had the privilege of analyzing and enhancing the marketing strategies of over 100 businesses. Through this extensive experience, I’ve observed a recurring challenge that many of these companies face: the underutilization of artificial intelligence (AI) in their marketing efforts.

In this guide, I aim to bridge this gap by sharing seven key insights gleaned from my experience. These insights are designed to help you fully harness the capabilities of AI, transforming your marketing approach and outcomes. From personalizing customer interactions to optimizing your marketing campaigns for maximum impact, these lessons will provide you with practical, actionable strategies to elevate your marketing efforts within a short timeframe of just two weeks.

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Content creation

Everyone is making this one thing so complicated. It doesn’t have to be.

Currently, most people are using AI as a search engine. Using it to only perform simple tasks like market research or asking for information on their target demographic.

They are missing the point. But this modern innovation of large language models has done something no one can expect.

Custom trained machine learning models can give a new generation of entrepreneurs a voice with AI created content. In real-time, tools like GPT can adapt to the engagement of what’s been published to improve your personal brand to what resonates most.

Content optimization

This one thing is why your content strategy isn’t working. Even if you are posting every day.

Sure, you can post often and comment on the right accounts at the right time but if you are optimizing your content in coordination with each platform then you are wasting your time.

Artificial intelligence can recognize advanced, interconnected patterns across content channels. Meaning AI will be able to help you develop strategies to engage your audience using a mix of channels.

Most content creators have the same problem. Coordinating their content across many social media channels. AI can track a massive number of data points to realize new opportunities for optimization.

With AI you can automate posting far more than you can solo.

Content personalization

$1000 every, single day.

That’s what you can earn just by personalizing your content with AI.

How am I qualified to say this?

My company is using never before used machine learning algorithms to generate content with AI that sounds just like you.

Imagine being able to answer only 5 questions in a single session to generate all the content you need for an entire month.

That’s the power of personalized content generation with AI. Providing automation in the part of business that has stopped a majority of business owners.

Think about where you could be if you finally started to produce content at the level you wanted. Our AI will give you the quality AND the quantity of content it takes to build a business online.

Content distribution

I hate to say this but if you are using software to schedule your content in bulk then you are going to get left behind.

In the very near future AI will be posting a majority of the content online. Distribution will be entirely automated with AI. Deciding strategies, engagement, and conversion.

Even expanding into ad automation on marketing platforms. Doing the majority of scheduling, targeting, and bidding for you ads.

While this is not entirely possible now, it is no fault of the artificial intelligence. The architecture needed to plug LLMs and ML models to the different platforms have not been built.

But one day every single website will have an integration for advanced, specialized AI to automate the entirety of what men do.

Content analysis

Stop using AI to “help”. We are past the point of AI playing a role in our marketing strategies.

It is the entirety of the next age of marketing. Not only will it write and distribute all of your content like we’ve discussed earlier but it will analyze content as well.

Analyzing not just your content but the content on the entirely of the content on the internet. This is done through NLP, sentiment analysis, and image recognition.

This information is used to build more intelligent and more powerful AI models that will further advance the field.